With over 80% of real estate transactions starting online these days, it is vital that real estate professionals and companies have the proper exposure and positioning in the search engines.
Home buyers, sellers and investors rely on the Internet, mainly the search engines, to find the information and advice they need to make the most educated and favorable real estate decisions.
This has created a captive, interested audience that is constantly looking to find the most relevant, authoritative and beneficial resources to help them find exactly what they are looking for.
Search engines like Google and Bing consist of some of the most valuable and beneficial marketing placement opportunities for companies and professionals alike looking to reach their prospective customers.
With 2 main options for companies to take advantage of, real estate professionals, large and small, can utilize a couple of the most cost effective forms of marketing for their business:
Search Engine Optimization = Natural / Organic Results
Paid Search Marketing = Sponsored / Paid Results
Search Engine Optimization, also known as SEO, is the process of making sure that a website has been properly coded, includes relevant, quality content and has authoritative websites linking back to it to get it to rank as high as possible in the natural / organic results on the search engines.
Real Estate Search Engine Optimization
Real Estate Website SEO is no different than any other site in that it takes a lot of hard work, time and dedication before one can reap the rewards of high search engine placement in the organic listings.
High placement in these natural results cannot be bought or guaranteed by anyone as they are determined solely by the algorithms that the search engines have refined over the past 10 years.
To rank high in these results a website must prove to the search engines that it is:
- More authoritative
- More resourceful
- More relevant
SEO for Real Estate Websites
SEO for real estate websites can be one of the best investments, whether it be time and/or money, that you can make as a real estate professional looking to reach as many possible interested customers.
Millions of people flock to the search engines for just about everything these days and are specifically asking to find businesses like yours to help them. This form of inbound marketing is absolutely essential for your business.
imFORZA encourages you to either learn as much as possible to take advantage of the possible results or hire a professional SEO company, like imFORZA, to make sure that the time you spend on your business is spent helping clients and not sitting in front of your computer trying to learn SEO.
You can learn how to optimize your real estate website if you are ambitious.
However, if you would prefer to let a trained, experienced professional optimize your real estate website for you, then get started by choosing one of the following:
- Receive a FREE consultation with one of our SEO Experts to find out what it will take to get your site organically ranked
- Purchase our Real Estate Search Engine Optimization services to get your site ranking as soon as possible