Search engines have become household names due to their convenience and usefulness for finding information and finding it quickly.
Without going into how these search engines actually work from a technical standpoint, here is all you really need to know:
The main goal of a search engine is to return the most relevant, authoritative and highest quality search results for its users when someone queries a key phrase (example: Los Angeles Homes for Sale).
The search engines want its users to keep coming back to their search engine as a reliable source of information, so the search engines focus on putting the most relevant, authoritative and highest quality websites at the top of their search results to maintain their trust and user loyalty.
One of the most effective ways for a website to prove its relevance and authority to the search engines is by having well written, unique, optimized content. The search engines use this content to determine how relevant a website actually is to specific key phrases. Another way, and just as important, is for a website to have a good quantity of relevant, quality backlinks from other relevant, quality websites.
Real Estate Links
A backlink, also known as an inbound link, is simply a link that exists on another website that directs visitors back to your website.
The more of these links your website has coming back to it, the better. More importantly, the higher quality the web page is with this link pointing back to your site, the more value your website will get in return.
Below is an example of what a backlink would look like on another website. Notice the blue, underlined anchor text words that are links. When clicked, these links point back to the relevant, authoritative websites that this sample site is referencing.
Test the Effectiveness OF Your Real Estate Link Building Strategies
There are wide host of other effective link building strategies out there, and the few tips above really just scratch the surface of how strategies work. However you start your link building campaign, it is important to gauge the effectiveness of that work.
- Check your web statistics to look for upticks in monthly organic traffic and also the referring websites coming to you
- Install Google Analytics on your site
- Check your search engine rankings for your key phrases to see if those have increased in position
- Use OpenSiteExplorer to search for backlinks
You are now on your way to a coherent and effective link building strategy. For more link building tips and tricks, stay tuned in to Real Estate Marketing Blog.
How does this relate to the search results?
The search engines look at how many backlinks a website has from other websites. Each backlink from other sites act as a “vote of popularity”, basically telling the search engines that your website is a valuable resource that other websites find authoritative or relevant. The more “votes” your website is receiving, the more popular and authoritative your website becomes to the search engines, thus convincing them that your website should be placed at the top of the search engine results.
How does one go about attaining backlinks for real estate websites?
There are many ways to get real estate backlinks from other websites. However, there is no better way to get the highest quality links than with a lot of hard work and experience. The best links that are going to provide the most value to your website will not come easy. This is where you need to ask yourself if your time is better spent learning how to carry these practices out OR hiring a professional link building company like imFORZA to do all of the necessary work for you so you can focus on real estate.
imFORZA has built effective real estate link building campaigns for many clients, saving them the time to be able to focus on doing what they do and know best – real estate. With our multitude of link building services and solutions that get results, you can be sure that your time and investment will be much better spent employing a professional to build your linking campaign for you to get your website the necessary, quality backlinks it needs to be competitive in the search results.
If you would like a FREE Consultation on how we can build valuable real estate backlinks for you, then simply call us at 855-446-3679.
You can view some of our most popular and effective link building solutions, but we recommend speaking with one of our Internet Marketing specialists so a custom tailored campaign can be set forth for optimal results.