Search Engine Optimization vs Pay Per Click

The Ongoing Debate…

A long standing conversation amongst search marketing professionals and novices alike has existed around the question of whether search engine optimization (SEO) is a “better” real estate marketing strategy than pay per click (PPC).

imFORZA is going to help alleviate any further debate on this issue as the necessity for this conversation has overstayed its welcome.

The bottom line is that results are the determining factor and there is no “magic bullet” when it comes to getting results from a real estate website.

An effective real estate marketing strategy consists of a well thought out plan, testing, measuring and refining. All of these elements combined produce results.

If you are eager to get your real estate marketing strategy started by our marketing specialists than continue on to our Real Estate Marketing Services. If you are curious to learn more about SEO vs PPC than read on.

Search Engine Optimization (SEO)

SEO can be one of the most effective marketing solutions for any business, especially real estate. With more than 80% of real estate transactions starting online it is more important than ever for a real estate professional to have a website that can be found in the coveted natural / organic results of the search engines’ results pages.

People trust the organic results, which come via search engine optimization, as being relevant to what they searched for thus making top placement in these listings extremely valuable for any real estate professional with a website. The best part about optimizing your site for top natural placement in the search engines is that this work lasts for the life of your site! Any investment of time and/or money you make into your real estate website now will only pay off in the long run.

Schedule an appointment with one of our Search Engine Optimization specialists today to learn first hand about SEO and how it can help your business grow.

Pay Per Click (PPC)

PPC remains as one of the most consistent and immediately gratifying methods of marketing a site online. Numerous realtors, agents, brokers and marketing companies continue to jump on the opportunities that the major search engines like Google, Yahoo!, and MSN have provided to its advertisers through Pay Per Click marketing.

People want information fast and easy – the paid search results deliver just that. With an effective pay per click campaign an advertiser can target their customers down to geographic regions, demographics, and of course, requested and relevant search phrases. Best of all, the ads that a pay per click advertiser can use are customizable so the marketing message can be controlled by the advertiser and not the search engine.

Schedule an appointment with one of our Paid Search Marketing specialists today to learn more about utilizing an effective PPC campaign to take your real estate business to the next level.