The landing page strategically presents specific offers that are in the text ads we run for you on Google Adwords. They also typically contain a lead capture form that makes it much more likely that your visitors will convert into a lead once they arrive on your site. For these reasons, it is best to send your traffic to a landing page. If you would still prefer to send your TrafficPro traffic to a page on your existing site, please submit the request using our form.

A percentage of leads are “false” leads because not everyone is going to feel comfortable providing authentic contact information to you immediately after reaching your website. Many of your visitors may be doing their preliminary research, so they are most likely going to be pretty far off from being ready to commit to anything or even knowing exactly what they want. Keep in mind that even those who submit invalid contact information to you were interested enough in what you offer to want to see what’s on the other side of the form. This is an indicator of interest, and these types of visitors are going to be much more likely to perform additional interactions on your site (like bookmarking it, or using your MLS search). These visitors, along with others who may bounce from your site without providing you with contact information, may change their mind down the road, or be in a stage where they are ready to more seriously involve you in their potential real estate transaction.

Google Adwords has nothing to do with the natural rankings. It is a sponsored advertising campaign, meaning that we are paying to place your advertisements on Google. The natural, or “organic” rankings cannot be bought into. imFORZA offers aggressive search engine optimization (SEO) plans, that come at an additional cost, aimed at getting your website to the point where Google will be more likely to consider it for natural rankings. Please submit a support request to have one of our marketing experts go over your SEO options with you.

There’s little we can do to prevent spam robots, which may somehow find your landing page, from filling out your forms (they are an unfortunate side effect of any submission system that does not require email verification). Rest assured that Google takes click-fraud very seriously and you won’t be charged for any clicks that are even slightly questionable. These visitors would also not count towards your guaranteed amount of traffic.

Real estate leads typically don't monetize for an average of 90-120 days. Your best bet with each lead is to initially contact them promptly with useful information, and then consistently contact them over time with additional information and offers that your prospective clients are looking for while they are in the process of making up their mind. In the case of email leads, it can sometimes take up to 30 separate mailings over a long period of time before a prospect is finally impressed by to your branding AND is at a stage in their home buying process where they are ready and willing to work with you. That's why you should add any leads to a scheduled email of some type (weekly home listings updates, a monthly newsletter, a ten part series of articles on the home buying process, seasonal promotions, etc.). Definitely don't label a lead as one that's fake because they aren't immediately ready to buy something in your area, and possibly may not have even received the email you sent them.

Are you repeatedly checking the rankings in the Google.com sponsored listings for your site? This can be quite detrimental to a Google Adwords campaign. The Adwords system will dynamically adjust ad serve to your machine. What happens is that if you check your ads on Google.com, they may serve on the first page the first time. When you don't click on them, Google Adwords will assume that means you weren't interested in the ad, so eventually it will start serving your ads lower and lower on the page until... they end up leaving the first page. Furthermore, your searching on Google.com repeatedly can have a negative impact on the overall campaign, as it skewers the ad performance statistics. To get an accurate picture at any time of where your ads are serving (if they are serving), please use the Google Adwords preview tool:
https://adwords.google.com/select/AdTargetingPreviewTool

We provided this link to you when the TrafficPro campaign launched as a safe way of checking your rankings in the Google sponsored listings without negatively impacting your campaign. Please use this tool from now on and do not use Google.com to check the status of your sponsored placement.

Please cease running the Google Adwords campaign you have set up. Google highly frowns upon the practice of having more than one campaign serving ads for one website. It potentially pushes your competitors off of the first page, and that breaks the integrity of the ad system they have built. It also directly interferes with the effectiveness of the campaign we are running for you, and if Google catches it, the potential is there for them to disable you (or us) from running ANY Google Adwords campaign for your website, which would be very bad. If there are adjustments you'd like for us to make to your TrafficPro campaign, please let us know through our support form.