We can not guarantee leads with our custom PPC campaigns, but we can guarantee exposure. Our team of trained SEM experts will be responsible for creating, launching, and optimizing your campaign in order to meet the necessary exposure that your budget allows. With each PPC campaign we include a search engine marketing management solution designed to reach your sponsored advertising marketing goals, regular optimization of your account, a monthly emailed report, and one hour of phone support per month by a dedicated, certified professional.

Because we cannot control how website visitors respond to your campaign, we cannot guarantee the number of lead generation form submissions you will receive each month. Conversion rates (number of form submissions / visitors to your landing page) for a typical campaign average between 5% and 15%. Although this is the average range, the results from your campaign may vary, depending on market conditions, the offer(s) presented on your landing page, and other factors.

Because we’re running your SEM campaign to precisely target prospective clients in your coverage area/market, all the traffic we send to your website from the search engine selected is qualified traffic. Keyword selection and text ad writing are both done with the goal in mind of screening people so that only those who are the most likely to be interested in your services will actually find and click upon your ads.

All campaigns need optimization, but it’s likely too early for us to start making meaningful changes to your campaign now. We recommend collecting at least a month worth of data before we start making changes to a campaign. If we make changes to your account too soon, we may never know how well this current configuration could have performed, if given the proper amount of time to fine tune.

SEM Campaigns delivers cost-effective traffic that targets the first page of the sponsored results on the search engine platform that you choose, and does so with a limited budget. Although some of your ads may occasionally serve #1 on Google, yahoo or msn that is not a goal of the service, nor is it something we guarantee. If that is something your business requires, please contact your web marketing specialist to update your SEM Campaign and we will work with you to set up the appropriate plan for your goals and budget.

With your custom PPC campaign, we are limited to your monthly budget, which includes your monthly Adwords spend and our management/optimization fees. We meter your monthly budget evenly to ensure that you receive a steady stream of traffic (rather than receiving it all at once). With this limited monthly budget, and up to 31 days to split it amongst, your daily budget may not allow us to run your ads 24/7 in most markets. In some very competitive markets, there may be so many impressions available for your keywords that your daily budget is exhausted very quickly each day. So to be able to go to google.com and find your ad for a particular keyword is something that's not going to happen much of the time, and in some cases, may rarely happen at all. This is because once your daily budget has been depleted for any given day, your listings will temporarily pause on Google until the next day. If showing up all the time in Google's sponsored listings for certain keywords is something you need, please contact your web marketing specialist as we will need to adjust your campaign accordingly, which may require an increase in monthly spend.

Our PPC campaigns are set up with a limited amount of keywords for a couple of reasons – to run advertisements targeting the most relevant keywords for your business, and to ensure that we can collect enough data on these keywords to optimize the campaign over time. The more keywords you target, the less budget we will have to advertise targeting each keyword. This will affect the percentage of time your ads serve, as well as our ability to judge which keywords are performing the best for your business. Another consideration is the landing page, which is designed to target a specific keywords (or limited number of keywords). If additional communities are added to the campaign, your landing page may need to be updated to reflect that. Please contact your web marketing specialist.

You may cancel your PPC service by sending written notification (via email) to support@imforza.com and to your web marketing specialist. Note that we bill on the 5th of the month, and we require 15 days notification for any cancellation request. If you have a set contract with us, or your campaign has not launched yet, a cancellation fee will apply. Please refer to imFORZA’s official Terms of Service for more information on our cancellation policies.

We do not provide our clients with direct access to their Adwords, Facebook, Yahoo or MSn accounts for security and privacy reasons. If you require additional information that what is being provided to you, please contact your web marketing specialist for assistance.

The landing page strategically presents specific offers that are in the text ads we run for you on each search engine or social media platform. They also typically contain a lead capture form that makes it much more likely that your visitors will convert into a lead once they arrive on your site. For these reasons, it is best to send your traffic to a landing page. If you would still prefer to send your traffic to a page on your existing site, please notify your web marketing specialist and we can arrange that for you.

A percentage of leads are “false” leads because not everyone is going to feel comfortable providing authentic contact information to you immediately after reaching your website. Many of your visitors may be doing their preliminary research, so they are most likely going to be pretty far off from being ready to commit to anything or even knowing exactly what they want. Keep in mind that even those who submit invalid contact information to you were interested enough in what you offer to want to see what’s on the other side of the form. This is an indicator of interest, and these types of visitors are going to be much more likely to perform additional interactions on your site (like bookmarking it or using your MLS search). These visitors, along with others who may bounce from your site without providing you with contact information, may change their mind down the road, or may become in the stage where they are ready to more seriously involve you in a potential transaction.

PPC Campaigns that are run strictly on Adwords, MSN or Yahoo paid search results have nothing to do with the natural rankings. It is a sponsored advertising campaign, meaning that we are paying to place your advertisements on the search engine of your choice. The natural, or “organic” rankings cannot be bought into. imFORZA offers aggressive search engine optimization (SEO) plans, that come at an additional cost, aimed at getting your website to the point where Google will be more likely to consider it for natural rankings. Please contact your web marketing specialist if you are interested in learning more about our available SEO options.

There’s little we can do to prevent spam robots, which may somehow find your landing page, from filling out your forms (they are an unfortunate side effect of any submission system that does not require email verification). Rest assured that Google takes click-fraud very seriously and you won’t be charged for any clicks that are even slightly questionable. These visitors would also not count towards your guaranteed amount of traffic.

Most leads, and especially real estate leads, typically don't monetize for an average of 30-120 days. Your best bet with each lead is to initially contact them promptly with useful information, and then consistently contact them over time with additional information and offers that your prospective clients are looking for while they are in the process of making up their mind. In the case of email leads, it can sometimes take up to 30 separate mailings over a long period of time before a prospect is finally impressed by to your branding AND is at a stage in the buying process where they are ready and willing to work with you. That's why you should add any leads to a scheduled email of some type (weekly industry updates, a monthly newsletter, a ten part series of articles about your industry, seasonal promotions, etc.). Definitely don't label a lead as one that's fake because they aren't immediately ready to buy from you, and possibly may not have even received the email you sent them.

Are you repeatedly checking the rankings in the Google.com sponsored listings for your site? This can be quite detrimental to a Google Adwords campaign. The Adwords system will dynamically adjust ad serve to your machine. What happens is that if you check your ads on Google.com, they may serve on the first page the first time. When you don't click on them, Google Adwords will assume that means you weren't interested in the ad, so eventually it will start serving your ads lower and lower on the page until... they end up leaving the first page. Furthermore, your searching on Google.com repeatedly can have a negative impact on the overall campaign, as it skewers the ad performance statistics. To get an accurate picture at any time of where your ads are serving (if they are serving), please use the Google Adwords preview tool:

https://adwords.google.com/select/AdTargetingPreviewTool

We typically provide this link to you when your campaign launched as a safe way of checking your rankings in the Google sponsored listings without negatively impacting your campaign (assuming you chose Google as one of your search engine platforms.) Please use this tool from now on and do not use Google.com to check the status of your sponsored placement.

Please cease running the Google Adwords campaign you have set up. Google highly frowns upon the practice of having more than one campaign serving ads for one website. It potentially pushes your competitors off of the first page, and that breaks the integrity of the ad system they have built. It also directly interferes with the effectiveness of the campaign we are running for you, and if Google catches it, the potential is there for them to disable you (or us) from running ANY Google Adwords campaign for your website, which would be very bad. If there are adjustments you'd like for us to make to your campaign, please let your web marketing specialist know.